Here’s an example of my content design process for Spectrum’s self-install kits. I collaborated with the Industrial Design team, product owners and visual designers to provide technical copy and design recommendations for many printed instruction booklets like this one.
My copy changes were based on clarity, grammar and use of the Spectrum brand voice and style guide. I was constantly thinking about the interplay between text and visuals, and suggesting ways they could work together to help a person receiving each kit to digest the information. I also had to consider the overall customer journey in an ecosystem where people would often move from printed instructions to an app or website to finish setting up their equipment.
A new “Politics Hub” app section was nearing release
In 2021 I was a UX Writer at Charter Communications, best known for its Spectrum internet, TV, mobile and news brands. As one of my first assignments, I joined a project to add a new section of politics and elections info to the Spectrum News mobile app.
The new section was initially conceived as a “Politics Hub”, combining pre- and post-election info, details about elected representatives and politics news – all tailored to the user’s local municipality.
Designs were already mature, but the team was in the midst of reducing project scope and adapting to development constraints for first release ahead of the 2021 local elections.
Current designs were still using the placeholder “Politics Hub” name. I was asked to finalize a name for the section and review several entry points and introductory screens. Most of the remaining content was filled in by a 3rd-party API (CivicEngine).
An example of the workplace storytelling videos I produced at Avanoo. My team and I created hundreds of these stories annually. My role typically spanned production management, direction, interviewing, and rough-cut editing.
I conceived of, designed, and wrote the UX copy for this “StoryWizard” form, which helped Avanoo collect hundreds (perhaps thousands) of meaningful true stories from employees throughout our client organizations. Form submissions were used to evaluate which stories would meet each organization’s strategic needs and translate most compellingly to video, and served as a blueprint to streamline the interviewing & editing process on the way to a final video.
One example of the helpdesk documentation I created & managed at Avanoo. I wrote, edited and produced illustrations for this and dozens of other articles explaining our technology platform for end-users and business leaders at our client organizations.
In late 2019 I led a complete refresh of Avanoo’s website. I wrote & edited all the copy, provided creative direction, and coordinated between engineering, content, marketing and web developer teams to assemble a compelling, streamlined top-of-funnel web presence that aligned with the company’s brand and business strategy.