Avanoo UX Writing – “StoryWizard”

I conceived of, designed, and wrote the UX copy for this “StoryWizard” form, which helped Avanoo collect hundreds (perhaps thousands) of meaningful true stories from employees throughout our client organizations. Form submissions were used to evaluate which stories would meet each organization’s strategic needs and translate most compellingly to video, and served as a blueprint to streamline the interviewing & editing process on the way to a final video.