Splash screen 
Introduction (Selecting option A here skips the user straight to question 4) 
Example story (Selecting option A here skips the user straight to question 4) 
Storytelling prompts (All options advance the user to question 4. It doesn’t matter which prompt they choose as long as they feel inspired & ready to share) 
Story summary 
Key scene 
Learnings 
Additional info 
Name (We found that collecting basic personal info at the end of the form helped reduce drop-off rates) 
Email 
Role 
Employer 
End screen
I conceived of, designed, and wrote the UX copy for this “StoryWizard” form, which helped Avanoo collect hundreds (perhaps thousands) of meaningful true stories from employees throughout our client organizations. Form submissions were used to evaluate which stories would meet each organization’s strategic needs and translate most compellingly to video, and served as a blueprint to streamline the interviewing & editing process on the way to a final video.