Here’s an example of my content design process for Spectrum’s self-install kits. I collaborated with the Industrial Design team, product owners and visual designers to provide technical copy and design recommendations for many printed instruction booklets like this one.

My copy changes were based on clarity, grammar and use of the Spectrum brand voice and style guide. I was constantly thinking about the interplay between text and visuals, and suggesting ways they could work together to help a person receiving each kit to digest the information. I also had to consider the overall customer journey in an ecosystem where people would often move from printed instructions to an app or website to finish setting up their equipment.

I conceived of, designed, and wrote the UX copy for this “StoryWizard” form, which helped Avanoo collect hundreds (perhaps thousands) of meaningful true stories from employees throughout our client organizations. Form submissions were used to evaluate which stories would meet each organization’s strategic needs and translate most compellingly to video, and served as a blueprint to streamline the interviewing & editing process on the way to a final video.

One example of the helpdesk documentation I created & managed at Avanoo. I wrote, edited and produced illustrations for this and dozens of other articles explaining our technology platform for end-users and business leaders at our client organizations.